Meet the Authors
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Hans Taparia
Hans Taparia is a Clinical Professor of Business & Society at the NYU Stern School of Business, where he teaches courses on social entrepreneurship, professional responsibility and marketing.
Before joining NYU, he built a career as an entrepreneur in the organic food industry. His writing has appeared in publications including The New York Times, Los Angeles Times, Fortune and Stanford Social Innovation Review.
Bruce Buchanan
Bruce Buchanan is the C. W. Nichols Professor of Business Ethics and Professor of Marketing at NYU’s Stern School of Business, where he has taught for more than 40 years. His fields of interest include marketing, professional ethics, and the governance of effective business organizations.
He directed Stern’s Business & Society Program from 1993 to 2019, and his writing has appeared in Harvard Business Review, Fortune and The New York Times.
About the Vision
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Our vision is a world in which businesses are owned and controlled not by external investors, but by the people who actively participate in them and create their value — workers, farmers, customers and communities.
Over the past 50 years, passive, institutional investors have come to disproportionately own and control enterprises across the economy. This has substantially increased the pressure for businesses to maximize returns, which often comes at the cost of other stakeholders in the form of lower wages, higher prices, higher rates of addiction and environmental devastation. The looming losses from AI and automation only raise the stakes.
People’s Capitalism directs value to the people who actually make businesses work, creating livelihoods with meaning and offering its participants freedom, agency and dignity.
Watch Hans and Bruce take a deeper dive into the ideas behind People’s Capitalism.